Friday, May 31, 2013

More On 1979

A few weeks ago, I wrote my less than entertaining post about my birth year, 1979, and how awful it was in terms of the automotive market (Fashion was equally bad,though, so I think it was just an all-around lousy year). Little did I now that a week or so later, I would stumble upon an entry on a site called "Matts Blog" that I could have used to even further my case. While I really like Matt's Blog, which is essentially a list of best-selling cars in as many countries as data is available for, I feel there is one thing it can use:Commentary. Writing editorials is my favorite part of blogging.I encourage everyone to check out his site, but in the meantime, I will give him credit as my source for this piece. Due to space and time constraints, I will narrow this down to the top 5 only.So, here is the list of 1979s top 5 cars in terms of sales.

1. Chevrolet Impala/Caprice-Before they were famously used as Police cars, Caprice's and Impala's were full-sized family cars used by civilians. Keep in mind, sales figures are for both models grouped together, not 1 individual model.Together, a little less than 450,000 were sold. After a noticeable absence, the Impala name returned. Purists are disappointed that the name now appears on a dull, generic sedan, but truth be told, in 1979, the Impala WAS the plain, ordinary car in Chevy's lineup,while the Caprice was slightly more luxurious.Today's Impala is one of the best-selling American cars around and really is the modern equivalent of itself, even if the name disappeared for awhile.Certaintly, the #1 sales ranking explains why I used to see so darn many Caprice's well into the '90s. Impala's seemed to have a shorter life span and the impractically large wagons are particularly scarce now.

2. Oldsmobile Cutlass-The mid-seventies Cutlass held the coveted #1 spot for awhile. For 1978, it was downsized and some of it's appeal and elegance was gone.Americans didn't seem to mind, though, and bought about 404,000 of them in the second year of their restyle, keeping it in the top 3.In 1981, it was downsized again, this time becoming one of the all-time favorite customization opportunities for lowriders, dubs/"donks", and pro-street racers.The 1978-80 was the bridge between large, semi-luxury car and midsized dub-rider. The styling is not as nice as either, but this is the late-70s so the standards were pretty low.

3. Chevrolet Chevette- This one surprised me a bit. I honestly didn't know Chevrolet sold as many Chevettes as they did. Almost 376,000 were sold in 1979. This was GM's world car, as the platform was used by Opel, Vauxhall and Isuzu overseas and a similar version, also called "Chevette", was sold in Brazil. 1979 models are the easiest to identify because it was the first year for the square headlights and last year for the old taillights, before switching to wraparounds. They met the increasing demand for small, fuel-efficient cars that weren't made in Japan. Since Chevettes were small, cheap, basic cars, nobody bothered to hold on to them and most were recycled years ago. Most remaining examples have been converted into race cars.The few the haven't aren't considered classics and are among the cheapest cars one can find.Even in areas where rust isn't an issue, there aren't many left.Sad, really. We could use one these days, since Chevy has outsourced their subcompact manufacturing to Korea.Honestly, I always thought Chevettes were cute and still hold out a glimmer of hope that someday the name will be revived on an equally cute,modern variation.But I won't hold my breath.


4. Chevrolet Malibu- GM absolutely ruled the market in 1979, with the entire top 4 belonging to their cars.The Malibu was a mid-sized contender, positioned below the Monte Carlo and Caprice on the social ladder. Some of the styling touches were bolder than those found on the understated Caprice and Impala, though it was more plain than the ritzy-looking Monte Carlo. Over 344,000 Malibu's were sold in 1979, though not many can be found now. Quite a few were reborn as pro-street or drag-strip race cars.Others were wrecked by the film industry....it sure seems like an awful lot were wrecked on movies and tv shows during the 1980s.I prefer the 1978-80 Malibu over the 1981-83 with the boxier rear-end.The Malibu was dropped after 1983 but returned in the 90s on a mid-sized,mid-grade car that is located at about the same position in chevys lineup as it was in 1979.The Impala is larger and Monte Carlo is sportier. Chevrolet continues to update the Malibu, keeping it relevant.Maybe Chevrolet realized their 1970s marketing strategy was sound and reverted back to it.
5. Ford Fairmont- The only non-Gm car in the top 5 and possibly the dullest, Ford brought out the Fairmont for the 1978 model year to instant success.Like Chevy's Impala/Caprice and Malibu, a wagon version was also offered, making the Fairmont a complete,family-friendly line.There was also a Futura model with an attempt at a fastback style, but it still wasn't all that sporty.Although a few have found new use as souped-up race cars, Fairmont's generally offer no collectible value and nobody has any interest in them. There is no indication they will be valuable or collectible anytime soon.Today's equivalent would likely be the Fusion, except no wagons are offered on the Fusion and the latest Fusion is far better looking than the uninspired Fairmont. On the bright side, they offer good value for someone wanting a 1970s "retro" cruiser at a low price, and with 338,000 sold in '79 alone, finding one shouldn't be too hard. In fact, I know the whereabouts of one, though its not for sale as far as I know.



Wednesday, May 22, 2013

Carwatching---Southfield,MI

Carwatching is not really a new hobby, it's just not a recognized one. It should be. People watch birds, stars, whales, even airplanes and trains. Why not cars? What people drive differs from one city to the next. Demographics play a role in vehicle popularity, and some can be very noticeable.
A few years back, I was in a small, properous town in southeastern Michigan, located in a very heavily GM-centric region.While at Starbucks, I decided to do a "count", if you will, of luxury cars. Luxury cars (and I include sports cars in that category) are a potentially lucrative market that every company dwells on.They are the cars we dream of owning, the cars we feel make people take us more seriously....cars that evoke a professional image...cars that tell people we have good taste. So I realized how successfully I can entertain myself by making lists of all the luxury cars, and leaving a check mark by their name every time one passes. It actually can be very revealing about demographics and marketing. I'd estimate that 70% of the luxury cars I saw in that town were Cadillacs. I chalked that up to the towns geographic placement and the GM influence there.
Today, I spent time in Southfield, a hotbed of luxury cars.In addition to the luxury brands, I included 2 flagship models from standard brands that earned inclusion. Of course, the corvette was one. The other was the Chrysler 300, a  car used as a limosine or executive courtesy car internationally (Ive actually seen photos of them in Russia). I counted cars for about 20-30 minutes at different times--twice in the morning and once in the early afternoon.
I refer to Southfield as "The New Detroit". The majority of residents used to live in Detroit and moved to Southfield to experience suburbia. Most of the Detroit-market tv stations transmit out of studios in Southfield. Big, tall office buildings and sprawling commercial complexes are one of the city's most famous attributes. Census data puts the population at about 71,000, 70% of whom are African-American.A small but tightly-knit Orthodox Jewish community is found on the far east side of the city.According to Wikipedia, 38.73% of adults here have at least a bachelors degree.There are more people involved in computer or math work than in 95% of the places in America (again, per Wikipedia). The poverty rate is only 7.4%. Yes, this is the kind of city where car buyers are very attentive to things like styling and image. They want a car that is professional and, as many have moved here from less desireable areas of Detroit, something that represents upward mobility. Southfield has a very serious market for luxury goods and knowing what people living and working here buy is very important from a marketing standpoint.
Cadillac won again, but the gap was very thin. In the smaller town I was in a few years ago, most luxury cars were Cadillacs and the gap between Cadillacs and Non-Cadillacs was enormous.That was not the case here. Expect this to happen in most US locales. Cadillacs and Lincols are OUR luxury cars (Americas).Used models can be quite affordable,distribution is more widespread, and as a local company, parts are likely less expensive (nothing to import). Foreign luxury cars are almost non-existant in smaller towns and rural areas, making Cadillacs and Lincolns the only luxury cars to be seen. I fully expect to see more Cadillacs than anything else in most places. What's interesting is finding out how dominant they are.Sixty one Cadillac sighting were documented today.
Lincoln came in second place. I was surprised. All I hear about is how poorly Lincoln is doing and that Ford needs to pump more life into the brand and make it more inspiring to keep it alive (Or IF they should even bother keeping it alive).Yet, Lincolns just kept coming out of the woodwork. This particular area is loaded with Ford employees, retirees and their family members, so its likely that company discounts helped purchase these cars and the overall number is probably much higher than in most other US regions. Regardless, with a count of 49, Lincolns came in second and give this brand some hope.
Chryslers flagship, the 300, made 35 appearances during this traffic study. I only saw 5 BMWs. That means Chrysers top luxury offering,a single model, outnumbered the entire BMW lineup by a large margin.Chrysler needs to hear this, as things haven't been going all that well for them lately. That one model can be this competitive in such a market is welcome news, but again, Chryslers headquarters and assembly plants are nearby so these results likely aren't typical.Either way, it shows some promise.
Mercedes-Benz was way down in 4th place. With all the law offices and medical buildings in the city, some may think Mercedes vehicles would be tops.Only 22 were observed, but outside of the state they could indeed score higher on car counts in wealthy areas.
Rounding out the top 5 was Lexus, with 19 documented sightings.I incorrectly predicted more BMWs would be on the road than Lexus', so this one was a little bit of a surprise.
Allow me to be politically incorrect and cite the racial makeup of the city. Almost 3/4 of the population is black. I can't think of another reason that I only observed 5 Audi's. Audi is a popular, well-respected brand in Oakland County but seems to fare poorly with African-American buyers. The top 5 luxury cars listed here have done extremely well with this demographic and 2, Lexus and Mercedes-Benz, have tremendous appeal across most racial and cultural lines.Audi is well-liked among whites and Asians, but needs to do some catching up with the important African-American market.
Infinity, Porsche,Jaguar,Saab,Volvo, Land Rover, and Acura all barely registered, with fewer than 10 sightings each. Essentially, these were included strictly for comparative purposes. As low as their numbers were, they were probably still higher than average if compared with other parts of the state...or the country,for that matter. Eight Volvos, 3 Land Rovers,8 Acuras,3  Saabs, and Infinity, Porsche and Jaguar all got checked 4 times. I even saw 1 Maserati, a brand too rare to have initially included (The same reason Bentley and Rolls-Royce were excluded--and I drove behind a Bentley coming home)..
Classics? Not many. Just a 90s Impala SS, red VW Karmann-Ghia, a 90s Pontiac Firebird convertible, and a Mazda Miata with a racing stripe.Usually, classics are the vehicles most car-watchers focus on and in many circles, they are considered a cool, fun investment and even something to brag about. In Southfield, though, new seems to be better in most peoples minds.
CONCLUSION: In Michigan, American luxury still dominates in the wealthy suburbs. Mercedes-Benz can put up a good fight but their cars still cannot quite outnumber our local products.Lexus impeccable reputation is working out well for them and the former British brands hardly even matter.
Check back in the future for another installment of carwatching and see how things compare in other,different cities.

Tuesday, May 14, 2013

1979

My father had it made. He was born in the late-'40s, grew up during the 50's, and was a teen in the 60s.Back then, cars had class. Chrome. Tailfins. Exaggerated styling. Luxury cars actually looked luxurious.The attention paid to detail was superb.Even cheaper compact cars had sharp edges, dramatic rooflines, imaginative chromework, and truckloads of character. Take a look at an early-60s Plymouth Valiant or Mercury Comet if you don't believe me.All the cars my father saw when he was young would be considered "cool" nowadays, and that is reflected in baby boomers' enthusiasm of and appreciation for the cars of their youth. They'll see a car from the 1950s or 60s and stop for a moment to admire it.
Things started changing in the late-60s or early-70s. Cars got dull. Gas became scarce and expensive while emissons controls got tougher. Bumpers got larger to meet increasing safety standards. People who grew up in later decades were not surrounded by cool, fast, sexy cars. Most people born in the 1970s will not look at a 1975 Ford LTD or 1977 Chrysler Cordoba and talk about how cool they were.People my fathers age can look at the 1950s counterparts of those cars and say "Those were quite the machine in their day".
Which brings me to 1979. It was the year I was born.And arguably one of the WORST years for cars.Never mind the poor quality control.Just look at the cars themselves.Some of the most beloved cars were a ghost of their former selves .In 1974, Ford took the popular Mustang and put it on a Pinto platform, renaming it "Mustang II". Gone was the sporty pony car, replaced by a cheap-looking, watered-down compact.Yes, they redesigned it for 1979. Unfortunately, it wasn't a huge improvement. The 1979 Mustang still wasn't very sporty, looking more like an undersized luxury car (excluding the limited-edition Indy Pace car version).Pontiac redesigned the Firebird with an uglier front end and long, 1-piece taillight along the rear. And while I personally like the 70's-style Corvette, it is one of the least popular vettes ever, and one of the worst-performing due to its excessive emissions-control equipment.Even into the late-70s, Cadillacs were flashy and actually looked like luxury cars. By 1979, only the redesigned Eldorado looked the part.The rest of the lineup started getting plain and dull. Lincolns did retain those luxury-car characteristics but they were not appealing to many buyers. Too many people felt they were "grampa" cars.The Oldsmobile 88/98 full-sized models were ultra-boring and too boxy, unlike the earlier, more stylish versions. The Cutlass lost some of it's coolness when it was downsized. AMC was mostly selling their weakest entries, the Concord and Spirit, with the spacy Pacer barely selling and the semi-muscular Spirit AMX available only in limited numbers.Chrysler gave us the Aspen and Volare, 2 of the dullest cars of the 70s. Cordobas were ridiculous looking and never seemed a serious contender for the luxury market. Fords LTD was a conservative-looking  car that created no excitement among anyone, and the Grand Marquis soon became associated with senior-citizens, and devoid of any character.It was the last year for US-sales of VWs iconic Bug/Beetle and Datsuns Z car was trying too hard to be a high-tech sports-luxury car,while the earlier 240 and 260 were less stylish but better street-racers.The only bright spot was the introduction of Mazda's RX7, which would continue to improve over the years.
1979 really was the beginning of the 1980s, when luxury cars were ugly and looked cheap, sporty cars were slow and underpowered, and nondescript compacts began to dominate.
I graduated from high-school in 1998. At that point, the SUV craze had gotten into full-swing. I never liked SUVs. They are all, by nature,boxy, so they cannot differ much from one another or be very distinctive (unlike cars, which can be boxy, round, or pointy).People were driving Jeep cherokees, Ford Explorers, Dodge Neons, and Chevy Cavaliers. Good cars for what they were intended,but not exciting, shapely or stylish.
A lot of younger folks like the 60s and early-70s cars, and I can understand that.They mostly saw boring cars growing up and can appreciate the cars made during the times when designers showed imagination and viewed autobiles as an opportunity to be artistic and creative. During the year I was born, they were too cautious and lost that sense of adventure. Quality suffered and performance was stifled. Honestly, I'm not sure offhand what my favorite car was for the 1979 model year,as so few interest me.Thats reason enough to consider my year of birth one of the worst for cars.
Nowadays, we have the Cadillac CTS-V. The Corvette was reborn into a serious sports car. Dodge gave us the Viper.Before the divisions were eliminated, Pontiac and Saturn gave us beautiful last-ditch efforts with the Solstice and Sky. Honda offered the S2000.Ford learned their lesson and made the Mustang a hot rod again. Even the Camaro returned as tire-burnin' muscle car. Yes, 1979 and the early-80s were all a bad dream.But the car companies started making up for it in the 2000s, giving us some memorable, notable cars.There is hope.Too bad,though,that I wasnt born in a different year.

Monday, May 6, 2013

Forgotte Finds, part 4


1978 Volkswagen Dasher -72,XXX Miles - $650 (Vancouver, WA)


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Up for sale, is my 1978 Volkswagen Dasher. This is a four-door station wagon, with an automatic transmission.

The tires are all good. The brown paint has faded some. It could use a good cleaning.

It is currently not running, and it has been sitting for a year. I had a mechanic take a look at it in the past, and he said it seems like a fuel pump issue. I just don't have the time or money to continue with the project.

I am asking $900 or best offer.

Please feel free to call, text, or e-mail me with any questions.
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Washington state. Of course.Where else would you find the most forgotten VW, rotting in someones yard?
Not everything Volkswagen made turned to gold, as evidenced by the failure that was the Dasher in the US.While these did pretty well in other countries (under a different name), it never caught on here. Even diehard VW buffs have no interest in them.They were never common and even though still roam the streets in places like Brazil,they have vanished here.Which isn't unusual, considering how uncommon they seemed to be to begin with. At least this one has an automatic trans.But that doesnt matter, since it won't run anyway.This is not an investment that will yield a high return, and would be a tough sell when fixed.Interesting find, but I don't know. You can't go wrong with a Bug or bus, but you might not ever be able to go right with a Dasher.However, if you happen to own the last Dasher still running in North America, here's your chance to get some parts. You'll just have to decide if its worth $900.